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2022 Songkran Festival Opens at Beijing CP Center with “SpecTHAIcular” Events Showcasing Ever Stronger Sino-Thai Cultural Ties

2022/04/26

On April 15, CP Center successfully unveiled the Thai New Year “Songkran Festival” featuring “SpecTHAIcular” events. The events, co-organized by Beijing CP Center and the Royal Thai Embassy in Beijing, lasted for five days from April 15 to 19.



▲Leaders and dignitaries attending the opening ceremony


Leaders and dignitaries attending the opening ceremony included: H.E. Arthayudh Srisamoot, Ambassador of Thailand to China and his wife Madam Kamoltip Srisamoot, H.E. Clare Fearnley, Ambassador of New Zealand to China, Mr. Yang Xiaoping, Senior Vice Chairman of CP Group and CEO of CP Group in China, Mr. Xie Yi, Senior Vice Chairman of CP Group as well as General Manager and CEO of CP Investment Co., Ltd, Mr. Xia Fudong, Deputy Director and Secretary-General of All-China Federation of Returned Overseas Chinese, Mr. Yang Senyuan, COO of CP Investment Co., Ltd, Mr. Xue Zengyi and Mr. Wang Jianhua, Senior Vice Chairmen, and Mr. Ye Jian, Vice Chairman of Agro industry and food business CP Group . The events coincided with the 10th anniversary of the strategic cooperative partnership between China and Thailand. The two countries have expanded cooperation into many fields over the last decade and, at this new starting point, will write a new chapter of “China and Thailand as one family” for years to come. By hosting the events, Beijing CP Center added more vigor to bilateral economic, trade, and cultural relations. H.E. Ambassador Arthayudh Srisamoot delivered a speech on this warm and solemn occasion, where he thanked the CP Group leaders and media friends for their attendance and highlighted the importance of “Songkran Festival”, the Thai New Year as well as a festival recognized by the United Nations. On this day, people in Thailand would worship the Buddha, pay tribute to their parents to express gratitude, and send blessings to their family and friends. He also told the attendees that delicacies prepared by CP Group would be served during the event. Additionally, H.E. Arthayudh Srisamoot noted that it was an honor to have the Ambassador of New Zealand to China on the occasion, pointing out that New Zealand is a major food exporter and a close partner of Thailand. He reaffirmed the wish to maintain extensive cooperation with New Zealand in the future. Finally, he wished the “Songkran Festival” events a great success.




▲H.E. Arthayudh Srisamoot, Ambassador of Thailand to China, praying by bathing the Buddha


Mr. Xie Yi, Senior Vice Chairman of CP Group as well as General Manager and CEO of CP Investment Co., Ltd, delivered an enthusiastic speech at the ceremony, saying that CP Group of Thailand, the first foreign enterprise to enter mainland China after the country launched reform and opening-up, has witnessed and engaged in the long-lasting friendship between China and Thailand. He pledged that the CP Group will contribute more to the bilateral economic and trade cooperation, cultural exchanges, and friendship between the two peoples.



▲Mr. Xie Yi, Senior Vice Chairman of CP Group as well as General Manager and CEO of CP Investment Co., Ltd, praying by bathing the Buddha


Towards the end, Chinese and Thai dignitaries inaugurated the event, wishing the two countries peace and prosperity in the coming new year and long-lasting friendship for generations to come. All guests enjoyed a magnificent Thai costume show featuring exquisite traditional Thai silk and novel looks of Thai costume fashion.

Songkran Festival at Beijing CP Center Brings a Heatwave of International Cultural Experience

While maintaining rigorous COVID-19 prevention and control measures, the organizer presented an immersive experience of traditional Thai culture, customs, and natural scenery, featuring a 5-day experience of Thai-style clothing, food, living, transport, and recreation from April 15 to 19.


Thai Entry-Level Luxury: Clothing

“Thai Entry-Level Luxury: Clothing” manifests the beauty of Thai culture. The Agriculture Section of the Royal Thai Embassy in Beijing, together with the Queen Sirikit Department of Sericulture, brought Thai silk garments to China. These winners of major silk design contests in Thailand utilized high-quality Thai silk and exquisite embroidery to present three styles: Street Style, Couture, and Haute Couture. The unique pieces embody the cultural heritage of a specific region.


▲Models dressed in elegant garments presenting the charm of Thai silk at the zone on CP Fresh Durian’s Beijing debut


Thai Delicacy: Gourmet

“Thai Delicacy: Gourmet” brought the genuine flavor and taste of the Thai New Year to Beijing. Visitors explored cuisines at Chinese and Thai food stalls. Brought under the spotlight were world-renowned CP brands such as CP Food, CP Fruit Mind, Miss Thai, CP Ecolife, CP Mineral Water, and other key products.

The event also included the Beijing debut of CP Fresh Durian and a game of distinguishing fruits by tasting them blindfolded. Customers participated the event and purchased fruits with huge enthusiasm.


▲CEO Yang Xiaoping presenting Beijing’s first CP Fresh Durian to H.E. Arthayudh Srisamoot



▲COO Yang Sengyuan introducing the new CP products to H.E. Arthayudh Srisamoot and his wife


Thai Deluxe Living: Real Estate

People in modern society value quality life, which is fully aligned with the property projects in Thailand, which never compromise in quality and detail, providing attractive choices for many Chinese who wish to purchase overseas properties. MQDC, a leading international property developer in Thailand founded on August 5, 1994, participated in this event. The company was founded by Ms. Thippaporn Ahriyavraromp, the youngest daughter of Mr. Dhanin Chearavanont, Senior Chairman of CP Group. The company’s main business covers property development and investment. Featured projects included Super Luxury—Magnolias, Young Vibe—Whizdom, High-end Senior Living—The Aspen Tree, Super Premium Extended Family Residence—Mulberry Grove, Theme Project—The Forestias, and Joint Venture Brand—ICONSIAM, aiming to provide a range of healthy and sustainable lifestyle options for global customers.



▲MQDC, a leading international property developer, presenting Thailand’s premium real estate projects


Thai Leisure: Tourism

CP Center joined hands with the Tourism Authority of Thailand to introduce the tourism sector of Thailand, including traditional SPA and wellness programs, medical tourism, and several classic travel itineraries. The audience was able to learn travel tips all at once and “take a mental trip before the real journey”. Exquisite gifts were handed out to the audience who asked questions during the Q&A session.


Thai Joy: Interaction

The event was more about cultural exchange and sharing than exhibition. “Thai Joy: Interaction” staged a variety of cultural shows for visitors between 11:00-13:00 and 17:00-19:00 daily, including Thai boxing performances, Thai dances, Thai songs, Thai cultural costumes, and others. The event organizer prepared exquisite and distinctive Thai souvenirs for the participants of interactive sessions, replicating the lively atmosphere of Thai night market for the enthusiastic audience.


The events at Beijing CP Center were once again a new testament to the long-lasting friendship between the Chinese and Thai peoples. These influential and unique cultural activities injected momentum into bilateral economic and cultural relations and demonstrated leadership in forging the bond featuring “China and Thailand as one family”.


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